About Sharon Couts

  • Values

    Inclusiveness, trustworthiness, honest, laughing and fun, transparent. Favorite quote, "Don't put me in a box!"

  • Goals

    Help people reach their dreams and greatest potential through storytelling! Travel every single beach in the world with my husband-partner.

  • Hobbies

    Fast cars, get together with family and friends, working out, laughing and having fun!

About Me

Offering more than 15 plus years experience as a strategic, successful, and creative public relations storyteller that includes four years of freelance journalism. An expert in media relations, message development and framing stories that attract attention and gets results with target audiences. Poised and competent team builder and leader who thrives in fast-paced corporate environments but remains flexible and uses an innovative approach to challenging public relations issues.

  • Journalist experience

    Since the 90s, need to say more?

  • Exceptional writer

    Once the story is had, the storytelling is told!

  • Public Relations

    Some get this confused with marketing, but with me, it's all about the PUBLIC!

  • Spokesperson experience

    Been trained by the best in the nation!

 

My Skills

  • Media & analyst relations
  • Public Relations Strategy
  • Market research
  • High-tech PR experience
  • Exceptional writer
  • Social media management
  • Launched consumer clothing line & high end products
  • PRSA Totem Award Winner
  • Journalist experience
  • Crisis Communications
  • Spokesperson experience
Contact Me

Public Relations Manager

March 2015 – Present

Greater Seattle Area
Strategic Public Relations Planning.
Media Relations
Social Media Strategy
Spokespersons Training

Public Relations Manager Seattle’s Union Gospel Mission

July 2001 – March 2015

Greater Seattle Area

Develop and implement strategic public relations plan, resulting in an increase of media coverage and donations Launch social media presence resulting in a 1000 percent increase in Facebook engagement (www.facebook.com/seattlesugm) and a 50 percent increase in @SeattlesUGM Twitter engagement

Manage and write news releases, annual reports, Facebook, Twitter and PSA copy Assist in re-design and story writing of the Mission’s Web site, branding and use of language Revamped the organization’s crisis communications plan Supervised and trained media spokesperson team

Organized corporate events – grand opening; groundbreaking; 5K Run

Implemented communications advisory committee for capital campaign Policy and communication development surrounding community initiatives such as the Committee to End Homelessness and Nickelsville Implement and supervise photography internship program and interns Storytelling

Project Manager Others Like Us

December 2013 – March 2015

Greater Seattle Area

Others Like Us is a fashion line created by Seattle’s Union Gospel Mission to continue to serve, rescue & transforms those in greatest need.

Others Like Us started as an idea that soon got developed during an innovation weekend at the HUB in Seattle. After board approval, I volunteered to project manage this fashion line while continuing my public relations role. It’s a consumer product, not a donation. It’s sold online. As with any start-up, the team is creating a brand, messaging, and its story…

Through public relations and event efforts, OLU reached 75 percent of its revenue goal in just three weeks. Two new shirts will launch in Sept and Dec. The concept of the shirt launching in December is already getting media attention.

Manage Others Like Us from inception to launch. Currently, planning next steps with a goal of becoming a positive revenue stream for the Mission in two years.
Secured media coverage
Event planning
Social media management. Our goal was engagement by getting people to post or email us photos of purchasers wearing our gear. It worked!

Freelance Reporter

Magnolia News; Kirkland Courier; Kent Reporter
1996 – 2002

Greater Seattle Area

Write articles and interview community members and local businesses.

 

Empowering passionate people to reach their dreams beyond expectations using our talents!

Creative Ideas, Strategic Planning & Sheer Determination

Let's Get Started!

Engagement is Key...

Once you engage, stay engaged! ~Jim Couts/Partner

Content Marketing...

You cannot succeed unless you know your story! ~Sharon Couts/Partner

Online Marketing

Is only dead, if you buried it before you even figured out the proper place to begin! ~Jim Couts/Partner